According to Polonius in Shakespeare’s Hamlet, “brevity is the soul of wit.”

It’s also a virtue in the practice of exterior restoration. Avoiding jargon and using straightforward, concise language—plain English—is a best practice when writing reports and specifications.

Why? Because overly complicated writing invites misinterpretation between our construction documents and the contractors who execute the work. Why use three words when one will suffice?

For that matter, we draw every detail rather than relying on specification language that’s ripe for misinterpretation. We address all restoration issues systematically, drawn on paper (or in pixels), before the start of construction.

Well-crafted CDs should include the whole truth and nothing but the truth, i.e., all relevant information, and only relevant information. They should clearly indicate the type, quantity, and location of the work that needs to be performed.

Now, we’ll disseminate this digital missive via an html-based, interactive platform, optimized according to a search engine strategy…That is, we’ll post this content.